Since opening in 2008, Hoola Hoop has established itself as one of Australia's leading retailers of "classic inspired" designer fashions and accessories for women and men.

Located in the stunningly preserved, heritage listed, NSW Southern Tablelands township of Braidwood, Hoola Hoop offers a retail experience unlike any other. Customers will experience possibly the best classic clothing and accessory shopping in Australia, with Mod, Pin-up, Tiki and Rockabilly styles all well represented, but with a strong emphasis on classic mid-century elegance and comfort. You'll find all of this in a stylish shop that draws strongly from a classic 1950's retail space with just a little added kitsch in a subtle parody. Whether you're trying on clothing at your own relaxed pace or relaxing in the comfortable lounge, tapping your foot to some loungey tunes while a friend or partner shops, Hoola Hoop is all about combining style and fun!

Your host Michelle Watkins-Sully has an insightful understanding of something far more important than fashion; style! Each season she painstakingly puts together an entirely new collection based on modern lifestyle, work and leisure needs, yet that displays classic styling and design inspired by an era when garments were designed to not only fit but also to flatter. You can be ensured that Michelle’s knowledge of her collection combined with experience, dedication and attention to detail will result in you being dressed in garments that could have been made to measure!

You can also be assured that every garment that you purchase from Hoola Hoop has been crafted from the very finest fabrics and has been subject to the most stringent quality control at designer run fashion houses in both the U.S.A and Australia.

In 2010, Hoola Hoop introduced its own label with a small range of dresses crafted in Braidwood from 100% Australian grown and woven, fine wool dress cloth; taking the collection to yet another level!